# Colors

Set a fixed background or font color to your column. If you have a sales and profit column for example and they’re the most important columns in your data set, grab your users attention by colorizing each column so users see the information that’s most important in your visualization. Set the color by clicking on the color palette on any measure or dimension in the data pane. <br>

<figure><img src="/files/KYeo9dRHLsMlcnHC2n0a" alt=""><figcaption></figcaption></figure>

<figure><img src="https://appsfortableau.infotopics.com/wp-content/uploads/2023/01/SuperTables-Column-Background-Color.gif" alt=""><figcaption></figcaption></figure>


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