> For the complete documentation index, see [llms.txt](https://docs.infotopics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.infotopics.com/showmemore/features/funnel-chart/color.md).

# Color

<figure><img src="/files/IB93J9NQmDfid0rLdHBH" alt=""><figcaption></figcaption></figure>

### Background

Set the background color of the visual.

Use a neutral color to blend with your dashboard, or a contrasting color to make the funnel stand out.

***

### Stage color

Choose how colors are applied to the funnel stages.

* **Dimension member**\
  Assigns a different color to each stage based on the dimension values.
* **One color**\
  Applies a single color to all stages for a clean and minimal look.
* **Target performance**\
  Colors stages based on how they perform against the target.

***

### Connector color

Define how connectors between stages are colored.

* **Gradient**\
  Blends colors between stages.
* **One color**\
  Uses a single color for all connectors.
* **From color**\
  Uses the color of the previous stage.
* **To color**\
  Uses the color of the next stage.

***

### Group label color

Set the color used for group labels.

This is useful when displaying multiple funnels (for example, by Region).

***

### Border

Set the color of the borders around each stage.

Use a subtle border for definition, or match the background for a softer look.

***

### Label text

Set the color of the main stage labels.

Choose a color that provides enough contrast with the stage fill to keep labels readable.

***

### Conversion text

Set the color used for conversion values (such as percentages).

Use this to visually distinguish supporting metrics from the main labels.

### Stage member colors

When **Stage color** is set to *Dimension member*, you can assign a specific color to each stage.

This allows you to:

* Keep colors consistent across dashboards
* Highlight important stages
* Match branding or design guidelines

Each stage (e.g. *Website Visit*, *Product View*, etc.) can be customized individually.

***

###


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