Funnel Chart

A Funnel Chart turns stage-based data into a bold conversion narrative. It displays stages (e.g., Lead → Qualified → Proposal → Closed) as stacked shapes whose widths are proportional to a chosen measure (value, count, revenue). The funnel emphasises retention/conversion between stages and supports comparison to targets or previous periods.

Use cases

• Sales pipeline conversion and drop-off analysis

• Marketing funnel (impressions → clicks → signups → conversions)

• Recruitment funnel (applicants → screened → interviewed → hired)